Stories for kids.
Reminders for grown-ups.
About Brute Optimism
Founded by author, illustrator, and dad Greg Bro, Brute Optimism exists to help kids make sense of big emotional ideas through simple, gentle, emotionally resonant storytelling. The work creates space for feelings like belonging, confidence, curiosity, and self trust, without trying to fix or rush them.
Everything we create is designed to meet kids where they are and invite grown-ups into the moment with them. Through stories, visuals, and experiences meant to be shared, Brute Optimism helps turn hard to explain feelings into conversations, connection, and reassurance.
What started as a single book will be growing into a broader collection of stories and experiences designed to meet kids where they are. From read-together picture books and playful visual worlds to activities and moments that spark conversation, Brute Optimism is about making room for feelings, curiosity, and imagination.
Welcome to Brute Optimism.
Pull up a seat. You belong here.
About Greg
I’ve been a compulsive doodler for as long as I can remember.
As a kid, drawing was how I focused, how I processed the world, and my doorway to connecting with others. I had a lot of energy, a lot of ideas, and a brain that liked to wander. What some people might call distraction or ADHD, I learned to use creatively.
That habit followed me everywhere.
Over the years, those doodles turned into animated short films, visual storytelling, and a career leading designers and creative teams at Fortune 500 companies. What once felt like a challenge became a superpower: seeing patterns others missed, simplifying complex ideas, and creating space for people to feel understood.
Brute Optimism was born from that same instinct.
I write children’s books because I know how powerful it is to hear the right words at the right time. I create stories that help kids understand big feelings, see them as normal, and trust who they are without needing to change. I make them with parents in mind too, because these ideas matter just as much for grown ups. I’m also a dad, and I think about this stuff a lot.
This work is personal. It’s rooted in curiosity, kindness, and the belief that creativity and storytelling help us grow while staying true to who we already are.
If that resonates with you, you are in the right place.
