A growing collection of stories that help kids understand big feelings through simple, playful storytelling.

A great way to support is by picking up a copy of Every Shape Has a Place or our new book Every Shape Has a Feeling.

Big Feelings, Made Simple.

Cartoon drawing of Greg Bro wearing a hat

My name is Greg Bro, and welcome to Brute Optimism.

Brute Optimism creates stories and experiences that explore big emotional ideas in simple, gentle ways kids can understand, creating space for parents and kids to read together, laugh together, and talk about the things that matter.

If that resonates with you, you are in the right place.

In the press

Featured in Women’s World

Bro is building a framework where emotional fluency starts early and travels with a child, from the kitchen table to the classroom, and increasingly, beyond, to more spaces where emotional fluency is essential.

Featured in International Business Times

"Little kids feel the whole expanse of emotion," says Greg Bro, founder of Brute Optimism and the Every Shape Emotional Literacy Series.

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